How much does it cost to create a showcase site in 2025? - Synqro Prize

James Brunetto

Co-founder & CMO

Last update:

October 9, 2025

How much does a showcase site in 2025 really cost? We review all the elements to take into account. Spoiler: it's less than you think.

{{text}}

Complete Price Guide for Creating a Showcase Site

You are considering creating a showcase site for your business and you are wondering what is the Price of a showcase site ?

Look no further! This comprehensive price guide for Creation of a showcase site Is there to help you get an accurate and realistic estimate of your investment.

Whether you want to create a simple and elegant site or a more complex site with advanced features, this guide will explain everything you need to know about the costs associated with developing a showcase site. From design to launch, including hosting and maintenance, you will discover the different elements to take into account when setting your budget.

Thanks to this detailed guide, you will be able to compare the different providers and choose the one that best fits your needs and your budget. Don't let costs deter you from creating your showcase site. With proper planning and knowing your options, you can be sure to find a solution that fits your needs without breaking the bank.

Les Showcase sites Have Become Indispensables In the promotion Of your Online business.

However, many entrepreneurs are wondering whether they should opt for a site made from templates or invest in a tailor-made site.

In addition, we will offer you a Cost estimate associated with the creation of a tailor-made showcase site, so that you can make an informed decision for your business. Design a showcase site Represents a investment and not a charge.

What is the price of a showcase site in 2025?


Create a Custom showcase site Allows you to obtain a fully fledged website Adapted to Needs and Goals Of the company. This approach offers a Maximum flexibility, Both at the Level of design What of Functionalities, and integrates elements like the maintenance And the natural referencing (SEO) to ensure optimal visibility.

The advantages of a Tailor-made offer Are numerous. By opting for a personalized design, the company benefits from:

  • Of a Professional Support Throughout the project, from the definition of the Specifications Until the Putting online and post-launch follow-up.
  • Of a unique design, in line with the brand image and optimized for the user experience.
  • Of Adapted functionalities, whether it's an advanced contact form, a blog section or a customer area.

Contrary to Popular Belief, a Custom showcase site does not necessarily require complex development. Solutions like Webflow gold WordPress Allow you to create a site 100% personalized, scalable and easy to manage. This is especially great for businesses that want to update their content regularly without relying on a developer.

What budget should be planned for a showcase site in 2025?

The Price of a Custom showcase site Varies depending on several factors:

  • The number of pages : A larger site requires more design and integration time.
  • The Level of Personalization : Customized design and advanced features influence the final cost.
  • The Chosen Provider : The rates differ depending on whether it is a freelance Or of a Specialized Agency Suchlike Synqro.

Here is a Average price range found:

  • Simple showcase site (1 page) : between 3000 and 6 000€.
  • Standard showcase site (2 to 5 pages) : between €8,000 and €15,000.
  • Advanced showcase site (5 to 20 pages) : between €10,000 and €30,000.

The Price of a showcase site Depends on Degree of Personalization And Specific Needs Of the project. It is recommended to Define your goals Before comparing the quotes of the different providers to obtain a Quality, efficient and scalable site.

tableau-prix-site-vitrine
The budget to be planned for a showcase site in 2025

What is a showcase site?

One Showcase site Is a type of Website Designed to present a Venture, his services Or his Products, without allowing online transactions, as would a E-commerce site. Its main objective is toinform, reassure and attract new customers, by highlighting theBrand identity, his Values And Its Essential Information (contact details, address, opening hours, etc.).

Unlike transactional sites, a Showcase site Acts like a Digital Business Card, making it easier to discover a business and encouraging visitors to get in touch for more information or to request a quote.

Why choose a showcase site?

La Simplicity Of a showcase site makes it an ideal solution for Small and Medium Businesses, tea Craftspeople, tea Freelancers And the Liberal professions Who Want to Strengthen Their Online presence without requiring advanced features such as payment or inventory management.

One Well designed showcase site Allows you to:

Building Credibility of the company by displaying clear and professional information.
Improving visibility On Google Thanks to a Good natural referencing (SEO).
Attracting new customers by promoting products, services and achievements.
Facilitate the establishment of contact through forms and links to social networks.

What is the structure of a showcase site?

One Effective Showcase Site Is based on a smooth and intuitive navigation to provide an optimal user experience. Its structure generally includes the following pages:

  • Home page : Global presentation of the company, its services and its values.
  • “About” page : Detailed information about the story, mission, and team.
  • “Services” or “Products” page : Description of the services offered with visuals and testimonies.
  • “Contact” page : Contact information, contact form, interactive map and links to social networks.

Depending on the needs, a Showcase site May also include a blog (to share news and improve SEO), a FAQS, or even a section dedicated to Customer testimonials.

The Importance of Engaging and Interactive Design

One Showcase site is not limited to a simple online presence : it must capture the attention and engage the visitor from the first seconds. For this, a Modern and Professional Design, combined with intuitive navigation, is essential.

Interactive elements can enrich the user experience, such as:

  • One Optimized contact form to facilitate requests for information.
  • One Image gallery Or Customer testimonials to reassure and convince prospects.
  • Of Links to social networks to encourage engagement and content sharing.


One Showcase site Is much more than a simple Digital presence : It is a Strategic Lever to strengthen visibility, credibility and the acquisition of new customers.

Thanks to a Careful Design, has Content Optimized for SEO And a Smooth user experience, it becomes a real asset for any company wishing Stand Out on the Web And Generate more business opportunities.

site-vitrine-prix

Why have a showcase site?

Have a Showcase site Is Today indispensable For any company that wants to stand out in a competitive digital environment. It is much more than a simple online business card: it is a real tool for Communication and Business Development.

First of all, a showcase site reinforces the Credibility Of a company. Today, the majority of consumers make Searches online before making a purchase decision. A Company That Owns A Well-structured professional site Inspires confidence and stands out from the competition. Conversely, a society without an online presence risks appearing less serious and losing Business opportunities For the benefit of more visible actors.

Then, a showcase site offers a Increased visibility. It makes it possible to reach a wider audience, well beyond local borders. Thanks to a Optimized Natural Referencing (SEO), it may appear in First search results On Google, thus attracting qualified visitors who are likely to become customers. One Well-thought-out SEO strategy Therefore makes it possible to increase not only the traffic on the site, but also the Conversion rate.

Finally, a showcase site is a Essential Communication Platform. It Allows You To Share Up to Date Information about the company, its products, its services or even its promotions. Regularly Updating the Content PromotesCustomer engagement, reinforces the relationship of trust and builds customer loyalty.

In summary, a Showcase site is a real driver of growth. It is not limited to a simple online presence, but is becoming a strategic tool for Boost Visibility, Strengthen Reputation and Generate Turnover.

The different types of showcase sites

All the Showcase sites Are not equal. Depending on the needs of a business, several Types of showcase sites Exist, each meeting specific objectives
.

1. The Simple Showcase Site

It is the most basic format. It generally consists of Some Static Pages Presenting essential information about the company: services, contact details, history and values. This type of site is ideal for Small Businesses or Freelancers Who Simply Want Establish their online presence without advanced features.


2. The dynamic showcase site

Unlike the static site, a Dynamic Showcase Site Allows regular content updates thanks to a content management system (CMS) Suchlike Webflow or WordPress. It often includes:

  • One Blog section to publish news articles.
  • One Gallery of Achievements or customer testimonials.
  • One Automatic Updating of Information without the need for technical knowledge.

This type of site is ideal for businesses that want Engaging with their audience And maintain a Up to Date Content To Improve Their Natural referencing.


3. The Specialized Showcase Site

Some business sectors require a Custom showcase site, integrating specific functionalities:

  • Showcase site for real estate agencies : Presentation of properties in real time with advanced filters.
  • Showcase site for restaurant : Integration of a Online menu And a system of Reservation.
  • Showcase site for a consultant : Highlighting Services and customer stories.
  • Showcase site for e-commerce : Addition of a Catalog page with the possibility of making contact or pre-ordering.

Each type of Showcase site Is Designed to Meet a Specific Need. Before choosing a solution, it is essential to Define your goals And to select the Platform and functionalities The most suitable.

The characteristics of a showcase site

1. A simple and effective structure

A showcase site is distinguished by a Clear and Refined Architecture, generally composed of a few essential pages:

  • Welcome : Quick and effective presentation of the company.
  • About : History, values and commitments.
  • Services/Products : Detailed description of the offer.
  • Contact : Means of communication (form, telephone, address, social networks).

This Structural Simplicity Allows smooth and intuitive navigation, guaranteeing an optimal user experience.

2. A tool that is primarily informative

The showcase site has a vocation Purely informative. It highlights:

  • The identity and mission of the company.
  • The products or services offered.
  • Values and commitments.
  • The means of contact.

The aim is to offer visitors all the Key Information To encourage them to make contact or to deepen their interest in the company.

3. A non-transactional communication medium

Unlike an e-commerce site, a showcase site Does Not Allow You to Buy Online. It is mainly used to:

  • Gain credibility and reputation.
  • Reassure and convince prospects.
  • Generate contacts (calls, emails, quote requests).

Thus, the showcase site is a Strategic Lever Essential for any business that wants to mark its online presence without managing direct sales.

tarif-site-vitrine

Price estimate

If you plan to create a tailor-made site, you can benefit from a personalized offer that will meet all your needs and expectations.

Opt for a Customized professional showcase site Offers you a Greater Freedom in terms of personalized design, varied functionalities and maintenance and natural referencing services. If you want to know more about the price of a Webflow site, discover our guide Webflow rate.

The advantages of a tailor-made offer include a Comprehensive support throughout the site design process, a personalized graphic charter, a design adapted to your business and the integration of the functionalities of your choice.

It is important to note that the tailor-made offer is not limited to a site developed from scratch using code.

Even popular platforms like Wordpress or Webflow can be used to create completely custom sites, offering great flexibility and easy management of updates and content.

Factors influencing the price of a showcase site

As with everything, the Price of a showcase site varies based on several factors.

 

1 ️ — The complexity of the site:

A basic showcase site with a few pages will cost less than a sophisticated multi-page site full of interactive features.

Adding additional components like an online store, a rich media gallery, a corporate blog, among others, can also influence the cost.

 

2 ️: Customizing the site:

A basic showcase site, using pre-designed templates, will be less expensive than a fully customizable site designed to specifically meet your needs and perfectly match your brand image.

 

3 ️ 8.3 Maintenance of the site:

Creating a website does not stop once it is online. It is essential to update and maintain your site to ensure that it functions properly.

Update, backup, security, and troubleshooting costs should therefore be taken into account when calculating the total cost.

 

4 ️: SEO referencing:

Search engine optimization (SEO), which allows your site to rank well on Google, is a process that requires serious work.

Good referencing may require additional financial investment.

 

5 ️ — The hosting and the domain name:

Hosting your site on a server and buying a domain name are two essential expenses that should not be overlooked.

Their cost depends on your needs for disk space, bandwidth, security as well as the level of service provided by the host.


The costs related to the hosting and domain name of a showcase site

Hosting and domain name costs are essential elements when creating a showcase site. The domain name, which represents the web address of your site, is generally affordable, costing between 10 and 50 euros per year, depending on the extension chosen (.com, .fr, etc.). It is important to choose a domain name that is both relevant and easy to remember, as this plays a crucial role in the visibility of your online business.

As for accommodation, prices vary according to the type of accommodation chosen. Shared hosting is the most economical solution, with costs ranging from 3 to 10 euros per month. However, this option may have limitations in terms of performance and resources. For more complex showcase sites or sites with high traffic, VPS or dedicated hosting may be necessary, with costs ranging from 20 to several hundred euros per month.

Finally, it is essential to take into account the additional services offered by hosting providers. Some offer backup solutions, SSL certificates for security, or 24/7 technical support. While these services may include additional costs, they can also be crucial in ensuring the proper functioning and security of your showcase site. In short, planning an adequate budget for hosting and the domain name is essential to guarantee a reliable and professional online presence.

Costs related to the content and optimization of a showcase site

The costs associated with content and optimizing a showcase site are often underestimated, but they are essential for attracting and retaining visitors. First of all, creating quality content requires time and skill. Whether it's writing product descriptions, blog posts, or presentation pages, it's crucial that the content is both engaging and informative. Rates for writing content can vary, ranging from 50 to 300 euros per page, depending on the complexity and expertise required.

Second, search engine optimization (SEO) is another important aspect to consider. Good SEO is essential to ensure the visibility of your site in the search results. This may include technical optimizations, such as improving load speed, as well as keyword research and meta tag optimization. Calling on an SEO expert can be a significant investment, with costs ranging from 500 to several thousand euros, depending on the extent of the services provided.

Finally, regularly updating content and adding new pages or articles are essential to keep visitors interested and improve search engine rankings. This may require a recurring budget for content creation, but it's an investment that can pay off in the long run in terms of traffic and conversions. In short, it is crucial to budget for content and optimization in order to ensure an effective online presence.


The costs associated with maintaining and updating a showcase site

The costs of maintaining and updating a showcase site are often overlooked during the planning phase, but they are essential to keeping your site running smoothly in the long term. First of all, it is important to understand that technology is evolving rapidly, and a website requires regular updates to remain secure and efficient. These updates may include updates to plugins, themes, or even the content management system used.

The cost of maintenance may vary depending on the complexity of the site and the service provider chosen. Some freelancers or agencies offer monthly maintenance packages ranging from 50 to 300 euros, including services such as backup, security, and updates. For more complex sites, these costs may be higher, especially if specific technical interventions are required.

Finally, it is also important to budget for technical support. In the event of a problem or failure, it is essential to have quick access to professionals who can solve the problems. This may include additional fees, depending on the nature of the support required. In short, a budget for maintenance and support is crucial to ensure that your showcase site remains operational and efficient over time.

Why create a showcase site?

One Showcase site Is a great way to you Demarcate Ofthe Concurrency And of Transmit Tea message from your business to your target audience.

Here are some advantages to using it:

Visibility on the Web

A showcase site gives you an online presence, which has become indispensable in the current digital age.

By making your business visible 24/7, it improves your Accessibility And Attracts more potential customers.

Credibility

A professional website reinforces the Credibility And the Seriousness of your business.

It gives your prospects a sense of trust and strengthens your brand image.

Customer engagement

It constitutes a Communication Channel privileged with your current and potential customers.

They can find detailed information about your services, get to know your latest news, contact you easily, or subscribe to your newsletter.

 

In shorts, a Showcase site Is Much more than just an online presence. 

It is your digital window that reflects your corporate identity, that reinforces your brand image and that serves as an essential communication tool to attract and inform your customers.

It is therefore essential for all businesses, small or large, that want to stand out and strengthen their presence on the web.

Which provider should you choose: opt for an agency or a freelancer?

When setting up your online presentation site, you will have to opt for either a Web agency Specialized Either for a freelance.

You've probably noticed that the prices between these two options can vary considerably.

Hire a freelance Allows you to Collaborate With a Flexible professional And Often No Longer Available for Adjustments Rapids.

However, the latter could encounter Limits If he has to manage all aspects of a website by himself.

If you want a fully customized website, you may need to recruit several freelancers with specific skills such as design, coding, maintenance, marketing and SEO optimization.

On the other hand, choose a Web agency Like Our SYNQRO Digital Studio, Will Allow You To Benefit From A full service.

Web agencies are for the most part equipped with a Capable multidisciplinary team To tackle all the elements needed for an integral web design.

This option results in a larger budget than a partnership with a freelancer due to the full range of services offered.

At SYNQRO, our commitment is to provide comprehensive support and support to our customers in their web creation process, from the development of the initial specifications to the launch of the site, without forgetting post-publication follow-up.

Looking beyond the price of a showcase site: the return on investment

If designing a showcase site generates initial expenses, it is a good idea to consider these costs as an investment.

One Showcase site Is your Virtual Business Card, and he can become your best salesperson if he's well thought out.

It Will Improve Your Online visibility, will increase your reach among the target audience and contribute to the acquisition of new customers.

It is imperative to visualize the showcase site not simply as a cost, but as a potential source of income.

Sales improvements and increased inquiries can more than make up for the initial investment in a short period of time. ⌛️

Evolution of the price of a showcase site

While your new website created with Webflow, a CMS renowned for its optimized content management, is now online, it is essential to understand that this stage is only one part of your web project.

In fact, the Rangelands Does Not End With The Simple creation of the website.

A website requires constant maintenance and may require future changes, whether for aesthetic improvements, such as web design or visual identity, minor fixes or the addition of new features on your CMS, such as Prestashop, Drupal or Joomla.

These changes may in particular concern responsive design, to ensure optimal ergonomics on tablets and other mobile devices.

Web hosting is another factor to take into account in your expenses, as is the implementation of a digital strategy to promote your professional site.

Redesigning your site may also be necessary to meet the changing expectations of your visitors or the SEO standards of a site, especially if you are considering

Contact the Webflow Synqro agency!

With our advanced expertise on Webflow, our Webflow agency in Paris Assists you in creating showcase sites that reflect the essence of your brand and propel it to the top of search results.

Our team of web experts goes beyond simple website design: we develop tailor-made solutions, optimized for natural referencing (SEO), that maximize your online visibility.

Our SEO skills allow us to set up accurate audits and define effective strategies for your site to appear among the first search results on Google. We master the latest web trends and search engine algorithms to guarantee an efficient and well-positioned site.

Contact the Webflow Synqro agency now to create a showcase site that will captivate and convert your visitors!


FAQ: Understanding Showcase Sites

1. What is a showcase site?

A showcase site is a website designed to present the services or products of a company without an online sales function. It's a simple solution for establishing an online presence, informing visitors, and attracting new customers. This type of site is ideal for SMEs, artisans, freelancers, and associations seeking to develop their visibility on the Internet without the need for e-commerce functionalities.

2. What are the factors that influence the development of a showcase site?

The development of a showcase site depends on several criteria:

  • The number of pages (home, services, about, contact, etc.)
  • The design (standard or custom model)
  • SEO Optimization for Natural Referencing
  • Additional features (contact form, social media integration, blog, etc.)
  • Maintenance and updates
  • The level of personalization and the user experience (UX/UI)

3. Why invest in SEO for a showcase site?

A showcase site without SEO is unlikely to attract organic traffic. SEO makes it possible to optimize the site to appear in the first results of search engines, thus increasing the visibility of the company. Good SEO can generate more qualified visitors and increase brand awareness, which is essential for attracting new customers.

4. What does a quote for a showcase site generally include?

A showcase site quote generally includes:

  • Graphic design and site design
  • The development of pages (home, services, contact, etc.)
  • Basic SEO optimization
  • Integrating Forms and Social Networks
  • Domain name and hosting configuration Some providers also include maintenance or regular updates.

5. What are the advantages of a showcase site on Webflow?

Webflow makes it possible to create aesthetic, fast and SEO-optimized showcase sites, with incomparable customization flexibility. By using Webflow, showcase sites are easy to manage by customers themselves, offering an intuitive solution for updates without technical knowledge.

6. What are the maintenance options for a showcase site?

The maintenance of a showcase site includes:

  • Security updates
  • Regular data backup
  • Content updates
  • The correction of possible bugs Maintenance is often offered as a monthly or annual package, depending on the services included.

7. How to choose the best agency to create your showcase site?

To choose a showcase site creation agency, consider:

  • Their experience in your sector
  • Their design and SEO skills
  • Customer reviews and references of completed projects
  • Maintenance options and post-creation follow-up Choosing an agency specialized in showcase sites and SEO optimizations guarantees an effective, efficient, and well-referenced site.

8. Can functionalities be added to an existing showcase site?

Yes, it is possible to add features to an existing showcase site, such as a blog, a portfolio, or an FAQ section. Talk to your service provider to find out the options for developing and customizing your showcase site.

9. Is a showcase site a good investment for a small business?

Absolutely! A well-designed showcase site is a great investment for a small business. It makes it possible to gain visibility, to strengthen the credibility of the brand, and to generate qualified prospects. Thanks to SEO, a showcase site can become a commercial asset that attracts new online customers.

10. What is the average time frame for creating a showcase site?

The time required to create a showcase site depends on the complexity and specifications of the project. In general, a standard showcase site can be completed in 2 to 4 weeks. A tailor-made showcase site requiring functionalities or a personalized design can take from 1 to 3 months.

11. How do I get a quote for my showcase site?

To obtain a quote for the creation of a showcase site, contact our agency by providing as many details as possible on your project: number of pages, desired style, functionalities, and SEO objectives. Our team will advise you on the best solution for your showcase site and will offer you a personalized offer.

Need to know more?

Get 30 minutes of consulting with one of our experts.

Need to know more?

Get 30 minutes of consulting 
with one of our experts.

Contact us

Soon You Too?

Talk to a member of our team about your project today.

Contact us